Graphic design services

Description

NRW is seeking to award a framework for the supply of; print and production, graphic design, brand development, event management and editorial services. The framework will be divided into 5 lots as set out below: Lot 1: Bilingual Brand Development and Publications; Lot 2: Bilingual Graphic Panels and Recreation Display Materials; Lot 3: Bilingual Event Management Service, including Event Presentation Materials; Lot 4: Bilingual Video Animation; Lot 5: Bilingual Editorial Service. NRW’s brand is best described as one of our most valuable assets in relation to both our reputation, and visibility. It is essential that the resultant Framework Agreement not only continues to support work undertaken to date but offer advice on future development and visual presentation of our Brand and associated identity. In addition to the above, our communications team require the supplier to design and produce the following: (please not this list is indicative, representing ‘typical’ publications and other types of publications may be required). — leaflets, — advertisements, — newsletters, — reports, — brochures, etc. Please note: Lot 1 includes any mapping and illustrations required for projects, to be shared with any other lots when needed. NRW will provide the content for these projects and require the supplier to provide on brand, bilingual publications. NRW have approximately 1 900 people working across Wales undertaking various tasks and roles. These are best communicated and promoted by the creation and assembly of outdoor and indoor information, interpretation and promotion materials e.g. mapping and illustration panels for recreation, education and some community projects. We need to inspire the public and inform visitors what’s there, why it’s important and share their experiences with others. These will be required on an as and when delivery basis over the term of the Framework Agreement. Please note: Lot 2 includes any mapping and illustrations required for projects, to be shared with any other lots when needed. NRW will provide the content for these projects and require the supplier to provide on brand, bilingual publications. NRW have had success in promoting and communicating the diversity of our services; e.g. the forestry and agricultural sectors, including but not limited to issues from water and flood defences to countryside management at 2 key events, The Royal Welsh Show and the Eisteddfod Festival. We are committed to repeating both our attendance and success at both of these events for the foreseeable future, as well as looking for other event opportunities to promote our services in the most effective way possible; accordingly, we are looking for a supplier who can work with our communications team to deliver a ‘managed service’ including but not limited to:- project management, design, transportation, installation, hosting and presenting. Events supported by NRW are all about interaction between those hosting the event, fellow exhibitors and visitors. Whilst not an exhaustive list NRW believe the key benefits of event and display materials as: — giving a human face to our organisation, — providing information directly and personally to our customers, — receiving direct feedback from customers and stakeholders, — launching initiatives to a target audience; either as part of or alongside the main event. This could also include policy approaches, — providing keynote speaking opportunities, — providing other opportunities for more specialist contact through seminars, clinics or on-stand presentations, — providing us with an opportunity to work with our partners, — improving public/community relations and instil goodwill, — enhancing or managing our reputation and profile, — raising our brand image and public profile. Whilst not limited to; NRW require the design, build and production with associated event management for: — stand design and build, — staging and materials for events (including consumables), — display materials, such as, — pull-ups, — banners, — nomadic design and creation of models and family activities. NRW have previously and expect in future to have a presence at national and local events including the Eisteddfodau and the Royal Welsh Show. This lot also covers both external and internal ad-hoc conferences and workshops. NRW holds a team NRW day – our staff conference which current thinking leads us to believe will be annual. This draws around 800 of our staff together for a day and we require a managed service for this, including the provision of food, exhibition materials and consumables. In recognition of the significance of these events it is essential that supplier(s) work with NRW’s communications team to ensure that all projects and outputs are delivered according to our business objectives and plans and essentially be reflective of our values and identity. Resultant designs and publications, etc., must be in both English and Welsh — but not separate designs NRW requires the supplier to assist in: — bringing ideas to life by creating compelling stories, — building upon and protecting our reputation, — delivering and supporting bespoke guest experiences and unique activities, — innovative hands on activities for event visitors, — providing an onsite presence to support hospitality and on-site assistance. NRW recognise that video animation is a useful resource to captivate and inform people of the work undertaken by NRW and its partners. NRW’s communications team will provide a brief/concept, for example our subtitling requirements for all productions and creation of video animation. NRW’s communications team will provide a brief for all projects. The resultant videos, etc., must be in both English and Welsh – but not separate designs videos should not only be instantly recognisable as NRW, but captivate, inform the audience and possibly incorporate interactive approaches. NRW recognises the value and importance of editing, copywriting, copyediting, proof reading and transcreation services. Noting that any publication/materials with formatting and typographical errors, etc., not only give a bad impression, but can distract the recipient/reader of the authenticity and professionalism of the source and alter their perceptions and views. Bilingual editorial services will be required in the preparation of written, visual, audible, and film media that NRW use to convey information. Please note that NRW have a bilingual style guide and tone of voice guidelines. This will be shared with the successful tenderer(s). Resultant designs and publications, etc., must be in both English and Welsh – but not separate designs.