Provision of Strategy Development, Advice & Guidance to the UCD Professional Academy

Description

The UCD Professional Academy is aimed at the day-to-day training and development requirements of working professionals. As distinct from our world-class higher and executive education offerings, courses are typically shorter in duration; occur outside of working hours or in highly concentrated bursts; and are extremely focused on the working environment. Our courses are currently delivered live online with a learning structure that facilitates student-teacher interaction and a supportive study framework. We offer over 40 different professional diplomas and certificates, developed, quality assured and taught by the country’s finest academics and industry thought leaders. UCD has been named Times University of the Year for the third time. It is the No. 1 ranked in Ireland for Graduate Employability and is the No. 1 choice for undergraduate applications. The Professional Academy builds on UCD’s educational pedigree for the professional market.The UCD Professional Academy (the PA) has made impressive revenue gains in a short period of time, by leveraging smart data analytics, a strong direct sales function, the potency of the UCD brand, and the quality of the course content and teaching, all delivered at a keen price, and in a way that is convenient and relevant for the learner. There is plenty of opportunity remaining for UCD Professional Academy in Ireland alone, both in the direct B 2 C market, as well as in the corporate and B 2 B space. This is before consideration is even given to the platform and proposition potential in other markets. We require input on: 1. The total addressable market in Ireland 2. The strategic direction for the brand 3. Who it is competing for (in terms for learner types) 4. How it will aim to win with these learners, against the competition