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Awarded

GB-Bath: University Brand Review

Published

Supplier(s)

Rbl aka REBECCA BATTMAN LIMITED

Value

44,250 GBP

Description

The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

Timeline

Award date

4 years ago

Publish date

4 years ago

Buyer information

University of Bath

Contact:
Liam Kilawee
Email:
l.kilawee@bath.ac.uk

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