Market Research and Insight Services

Description

Network Rail identified a requirement for the provision of market research from third-party suppliers to provide the following activities both nationally and regionally: - Quantitative and qualitative primary market research - Commercial market intelligence - Online survey tool Lot 1: Qualitative and Quantitative Primary Market Research The lot includes but not limited to the following: • B2C/B2B/CX • Employee engagement • Communications development & evaluation • Brand reputation • Politicians • Journalists • Mystery shopping • Pedestrian counting • Behaviour change • Segmentation • Public health and safety Lot 2: Commercial Market Intelligence The lot includes but not limited to the following: • Trends and insight into retail buying behaviours of consumers o General retail consumer buying behaviours (national and global o Travel retail consumer buying behaviours (national and global o Customer experience – experiential activity • Customer profiling and segmentation • Thought leadership in the retail and commercial sphere • Turning information into actionable insights for daily decision-making and strategic planning Lot 3: Online Tool The lot includes but not limited to the following: • Requires bespoke registration and onboarding process • Quantitative panel and qualitative functions • Support service for users including but not limited to access support, building surveys, training support etc. • Unlimited users & surveys capability • Easy and intuitive to use for non-research specialists • Template questionnaires provided for different types of surveys • Ability to undertake targeted surveys • Supplier to provide training to users throughout contract including but not limited to usability training as required by Network Rail on an ad-hoc basis • Tools to be compatible across multiple systems and platforms including but not limited to Microsoft and Apple desktops, IOS and Android • Tool to meet highest security standards and GDPR compliant