Market research services

Description

Network Rail has identified a requirement for the provision of market research from third-party suppliers to provide the following activities both nationally and regionally: — quantitative and qualitative primary market research; — commercial market intelligence; — online survey tool. The appointed service providers will be required to cover some or all expertise in undertaking primary research. The lot includes but not limited to the following: • B2C/B2B/CX; • employee engagement; • comms development and evaluation; • brand reputation; • politicians; • journalists; • mystery shopping; • pedestrian counting; • behaviour change; • segmentation; • public health and safety. The appointed service providers are required to provide primarily secondary research to inform our commercial property business. The lot includes but not limited to the following: • trends and insight into retail buying behaviours of consumers; — general retail consumer buying behaviours (national and global; — travel retail consumer buying behaviours (national and global; — customer experience – experiential activity; • customer profiling and segmentation; • thought leadership in the retail and commercial sphere; • turning information into actionable insights for daily decision-making and strategic planning. The appointed service provider is required to provide an online survey tool that empowers Network Rail employees to undertake in-house research. The lot includes but not limited to the following: • requires bespoke registration and onboarding process; • quantitative panel and qualitative functions; • support service for users; • unlimited users and surveys; • easy and intuitive to use for non-research specialists; • template questionnaires provided for different types of surveys; • ability to undertake targeted surveys; • supplier to provide training to users throughout contract; • tools to be compatible across multiple systems and platforms; • tool to meet highest security standards; • GDPR compliant.