UK_ 2021_CE_UKSP (UK Skills Partnership) Market Research

Description

The British Council is commissioning this work on behalf of the UK Skills Partnership (UKSP) of which it is a member. We seek to appoint a consultant or agency to work with the UK Skills Partnership (UKSP) to gain audience insights from China, Saudi Arabia and Vietnam in order to inform the UKSP's future approach to promoting the UK TVET sector and the UKSP in target markets. The results of the research will inform the development of a marketing strategy and the production of marketing materials (including those for the three target countries). The research should identify: • Key trends and opportunities in each country for the UK skills sector • Competitors and potential buyers, and their current perceptions of the UK offer including strengths and weaknesses. • Recommendations for key messages and channels to promote the UK offer Additional information: To express an interest and access the tender documents please click on the link https://in-tendhost.co.uk/britishcouncil If you have not already registered on In-Tend, you will need to do so before you can express an interest and access the documents.