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Awarded

Specialist communications consultancy to shape the strategy for the HMRC Story Campaign

Published

Supplier(s)

THE ENGINE GROUP LIMITED

Value

37,000 GBP

Description

We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including: • Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework • Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025) • Proposing suitable campaign messaging • Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.

Timeline

Award date

3 years ago

Publish date

2 years ago

Buyer information

HM Revenue & Customs (HMRC)

Contact:
Jordan Warran
Email:
jordan.warran@hmrc.gov.uk

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