Specialist communications consultancy to shape the strategy for the HMRC Story Campaign
Published
Description
We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including: • Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework • Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025) • Proposing suitable campaign messaging • Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.
Timeline
Award date
3 years ago
Publish date
2 years ago
Buyer information
HM Revenue & Customs (HMRC)
- Contact:
- Jordan Warran
- Email:
- jordan.warran@hmrc.gov.uk
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