Geodemographic analytics, profiling and support

Description

<p>Contract/provision should provide/enable: &bull; All analysis/information to be provided to the Authority at postcode level &bull; Ability for end users to compare Wirral (or segments/sections of the Wirral population, e.g. a set of postcodes) to a) overall UK population and b) the overall Wirral population c) specific and bespoke custom base populations (e.g. females aged 53-64) &bull; Provision of postcode directory at Wirral level, providing segment(s) for each Wirral postcode, to enable analysis alongside existing data held by Wirral Intelligence Service &bull; Indicators/variables available via the package should include (for each of the population segments) indicators such as: Communication preferences; Use of social media; Time spent online; Use and ownership of digital devices; Where most likely to get their news from; Interests (e.g. health, parenting, celebrities, food and drink etc&hellip;); Interest in looking after own health (try to be healthy etc&hellip;); Smoking habits, including quit attempts, how many smoked; Alcohol consumption (including level of consumption, where consumed, where purchased etc&hellip;); Access to transport and mode of travel to work</p> Keywords: segmentation, analysis, postcode level, geodemographic, insight