PAN2517 - Leicester Re-Opening Media Campaign and Collateral

Description

Leicester City Council invites proposals from suitably qualified creative design, marketing and media buying agencies to develop a strategic marketing and media plan to cover a phased reopening campaign period. The campaign will be targeted to Leicester businesses, residents and visitors to communicate the safe phased reopening of Leicester City Centre and neighbourhoods within the boundary of Leicester. There are two Lots as follows: Lot 1 Digital Marketing Assets Commission; Lot 2 Traditional Marketing Assets Commission. The aim of this Programme is to create a comprehensive marketing and media plan to support the rollout of the creative brand campaign designed to support the phased safe reopening of different business sectors in the city centre and neighbourhood retail areas. The media plan needs to comprise both traditional and digital mediums to reach the different characteristics of the target audience over a defined period of time. Further information about the opportunity and the lotting can be found in the tender documentation. This is a one-off requirement. These activities are funded through the European Regional Development Fund (ERDF) Opening High Streets Safely and therefore all documents relating to this activity will have to adhere to our Funder’s guidelines, including presentations on standard ERDF templates and using ERDF logos on any material such as hand-outs. Full details on ERDF are available at: https://www.gov.uk/government/publications/european-structural-and-investment-funds-programme-guidance. Submissions must be received via the EastMidsTenders portal: https://www.eastmidstenders.org/index.html. This should be returned by 12:00 noon on 26 March 2021 at the very latest. Keywords: Media, Creative Industry, Marketing, Advertising