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Awarded

PB2021-00587 - Young Discounts Bus Marketing Campaign

Published

Supplier(s)

Diva Creative

Value

19,000 GBP

Description

Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.

Timeline

Award date

2 years ago

Publish date

2 years ago

Buyer information

Darlington Borough Council

Contact:
Chloe Nicholas
Email:
chloe.nicholas@darlington.gov.uk

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